FONT / COPY

H1
Druk Wide Trial
Super

Uppercase only
H2
Druk Wide Trial
Super

Uppercase / Capitalised
H3
Proxima Nova Wide
Regular

Uppercase / Capitalised
H4
Proxima Nova Wide
Regular

Uppercase / Capitalised
P1
Soliel Regular
30 Words

Capitalised
Regular Sentence structure 
P2
Soliel Regular
150 Words

Capitalised
Regular Sentence structure  
P3
Soliel Regular
100 Words

Uppercase
Regular Sentence structure

PRIMARY

SECONDARY / Secondary

TERTIARY / Tertiary

QUATERNARY / Quaternary

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer euismod, nisl in facilisis vulputate, sapien nulla fermentum metus, a tincidunt orci nibh nec libero. Pellentesque habitant morbi tristique.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus feugiat, justo nec placerat cursus, odio nibh malesuada lorem, sed luctus mauris purus vitae est. Nullam imperdiet, libero non elementum dapibus, turpis purus lacinia est, ut tincidunt erat diam non justo. Etiam ut nibh et felis ultrices lacinia. Suspendisse et erat at magna viverra porta. Curabitur pretium, velit nec cursus viverra, justo purus sollicitudin sem, at efficitur augue risus nec justo. Sed ac sapien ac magna congue laoreet. Pellentesque at risus vitae purus fermentum fringilla. Quisque dignissim velit ut lectus tincidunt, eget tincidunt turpis pretium. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia curae; Praesent vehicula, turpis in posuere porta, felis purus pulvinar lectus, eget sagittis nulla ante sed risus.

LOREM IPSUM DOLOR SIT AMET, CONSECTETUR ADIPISCING ELIT. VESTIBULUM A LIGULA EU NULLA DAPIBUS COMMODO. CRAS UT ERAT EU ELIT LACINIA PHARETRA. SED AC EST NEC RISUS VIVERRA TINCIDUNT. AENEAN CONVALLIS, LACUS AT LUCTUS FAUCIBUS, JUSTO ORCI VULPUTATE EST, A ULLAMCORPER MAGNA ELIT AC VELIT. CURABITUR EFFICITUR PURUS NON MAURIS FERMENTUM, SED TINCIDUNT LIBERO VIVERRA. MORBI IMPERDIET, NULLA ID TINCIDUNT FACILISIS, NIBH LACUS TRISTIQUE NULLA, SIT AMET CONVALLIS NULLA URNA AT SAPIEN. PROIN HENDRERIT, VELIT NON DIGNISSIM FERMENTUM, JUSTO JUSTO IACULIS NULLA, NON FAUCIBUS SEM EST SED MAGNA.

BUTTONS

Primary – Fit
Set Size within container

Uppercase
Secondary – Fit
Set Size within container

Uppercase
Tertiary – Fit
Set size within container


Capitalised
**Primary buttons are to be used when requiring a customer to take action on a product or multiple products. 
Primary – Fill
Single Line
3 Blocks Wide / Word length dependant

Lowercase
Secondary – Fill
Single Line
3-4 Blocks Wide / Word length dependant

Lowercase
Tertiary – Fill
Single Line
3 Blocks Wide / Word length dependant

Capitalised
**Secondary buttons are to be used with curated and informative content.

Images

Portraits

Design – Fill
Corner Radius – 5px
Ratio – 3:5
Overlay – None
Lightbox – None

Black + White/ Colour
**Portraits....
Landscape banner

Design – Fill
Corner Radius – 5px
Ratio – 16:9
Overlay – None
Lightbox – None

Black + White/ Colour
**Landscape....

Video / Mixed Media